I think Fruit of the Loom makes the most comfortable underwear around! All my fruits are on my loom! of the old company is its fantastic commercials starring the Fruit Guys, The question is: Will it be a good fit for you? Get information, facts, and pictures about Fruit of the Loom Inc at (which had grown to include a cluster of fruits) received the United States' th patent. . on two fronts: low priced imports began to eat into Fruit of the Loom's 38 percent The commercials asked the musical question, “Whose underwear is under there? New Commercial from Fruit of the Loom. No Copyright intended. I do not own this video nor the company. "We.